Home services miss 27% of calls

My wife and I both run service businesses from home. She does mobile dog grooming. I do small-project plumbing. On a weekday morning the phones ring, the website chats ping, and the texts arrive while one of us is in the middle of a job and the other is driving. A caller who does not get an answer often does not try again.

That is the ordinary problem of running a service business with no one free to answer. Hiring a person to sit by the phone does not fit the way the calls actually arrive, in bursts, including after you have closed. So the call ends, and you never see the job.

What Invoca measured

Invoca reported on May 23, 2024 that 27% of calls to home services businesses are not answered, and that less than 3% of callers who are sent to voicemail leave a message. The finding is about home services calls.

What a missed call is worth depends on what a job is worth to you. If you know that number, and you know how many calls you do not answer in a month, you can multiply them. I walk through that method, with your own inputs, in the plumber post linked below.

What Kyra does about it

Kyra answers the web chat on your site on every plan. On Pro and Scale it also answers calls and texts on a business number, in your business's name, with the greeting and tone you set. When you connect Google Calendar on those plans, Kyra can offer an open time and confirm the booking. You write the rules for when a conversation should text you instead.

Growth is $299 a month and covers the chat widget. Pro is $499 a month and adds the business number, with 300 voice minutes included. Instagram and Facebook Messenger are on the roadmap.

Try it

The trial is seven days. A payment method is required at signup, and you can cancel before the trial ends without being charged. On Pro you can start on a new number, listen to how Kyra handles calls, and decide whether to point your existing number at it.

The worked method for your own call counts is in what a missed plumbing call costs.